EWS welcomes Dainese as official Safety Partner

10 September 2021

The Enduro World Series (EWS) is proud to announce Dainese as their official Safety Partner for the next three years. 

With a long and proud racing history, Dainese is a natural fit for the world’s largest enduro series, ensuring the team is able to focus on bringing the action to fans around the world knowing they are wearing the best riding protection available. 

The EWS travels the globe in search of the best trails and regularly races some of the most challenging terrain anywhere on earth

The EWS features one of the most dynamic calendars in mountain biking; travelling across the globe everywhere from the dusty slopes of the Andes in Chile to the temperate rainforests of Tasmania and Europe’s high Alpine peaks and beyond in search of the world’s best trails. The extreme nature of the riding means the team needs superior protection, and Dainese are the world’s best. 

The new partnership will see Dainese and the EWS work together to drive safety innovation at the highest level of enduro racing

Respected across the world in multiple sporting disciplines, Dainese have been at the forefront of rider protection for nearly 50 years. And just as the EWS has helped push the boundaries of trail bike technology, Dainese are helping the world’s top riders to unleash their true potential as they hit extreme terrain and the most challenging EWS race stages. 

EWS presenter Ric McLaughlin putting Dainese through its paces on course preview duties in Crans-Montana this week

Chris Ball, Managing Director of the Enduro World Series, said: “We’re delighted to welcome Dainese on board. 

“Dainese set the benchmark for rider protection and everyone at the EWS is inspired by their passion not only for the sport, but their constant innovation. We look forward to working together to help instil the highest safety standards for those at the pinnacle of the sport.”

Massimiliano Mirabella, Head of Marketing of Dainese Group added: “We’re excited to bring the freedom of safety to the highest level of Enduro racing in the world. At Dainese we focus on enabling the full human potential in the most extreme conditions and therefore, providing superior protection to EWS athletes perfectly embodies our goal. We look forward to supporting riders with the protective technology that builds the confidence to constantly push the boundaries of what is possible.”

Dainese have been at the forefront of protection technology for nearly 50 years

Enrico Soffiati, Dainese Multisport Business Unit Director, said: “EWS is another milestone in the development of the Dainese Bike Category: we’re coming from a series of very successful years and we believe that this partnership will reinforce our relationship with the bike community further.  EWS will not only be our event partner but also it will deliver us an additional strong platform to test our R&D development in the most demanding racing environment, so we’re really excited to work together.”

For more information on Dainese’s range of safety equipment click here.