GMBN & EMBN announced as official media partners of the Enduro World Series and EWS-E!

10 March 2020

The Play Sports Network channels Global Mountain Bike Network (GMBN) and Electric Mountain Bike Network (EMBN) have just been announced as the official media partners of the Enduro World Series and EWS-E. The announcement was made today on GMBN’s Dirt Shed Show by their legendary presenter Martyn Ashton and will see the Play Sports Network become the home of top-flight international enduro mountain bike racing.

GMBN and EMBN are home to the world's largest MTB community, currently attracting over 23 million video content views per month. They will become the new home of both the Enduro World Series and the all-new EWS-E highlight shows whilst also hosting 11 course previews, all the build-up to the year’s biggest races and all the latest rider and tech features. 

Fans of enduro racing will be treated to more coverage than ever before alongside an all-new raft of supporting video content fronted by their favourite GMBN and EMBN presenters.  

Enduro World Series Managing Director, Chris Ball said: “Everyone at the Enduro World Series is really excited to be teaming up with the Play Sports Network family. Our big goal has always been to deliver the very best quality coverage of the racing to our fans and this move will see us take that coverage to the next level.”

Simon Wear, Founder and CEO of Play Sports Group, said: “We are delighted to announce the new partnership between our world-leading mountain bike and electric mountain bike channels, GMBN and EMBN, and the captivating Enduro World Series and its brand new format for E-enduro bikes. It’s a perfect fit, and we’re thrilled to now share this with our audiences, taking them under the skin of this truly global series.”

Martyn Ashton, GMBN Presenter, said: “The Enduro World Series is arguably one of the most exciting, the most relevant and the most challenging race series on the planet. I’m so excited to see the mix of the unbelievably talented athletes at jaw dropping locations. The pro racing will be fantastic! 

“What I really love though, is the fact that the everyday mountain biker can aspire to be part of this series: the EWS80, EWS100 and EWS Kids mean the GMBN viewers can actually race! To me that is a huge part of what the Enduro World Series offers – a race format that mirrors what we actually do with our mountain bikes, and on bikes that we actually buy, at events that are welcoming and inclusive to all riding ability and age categories.”

The first round of the 2020 Enduro World Series gets underway in Manizales, Colombia, 27-28 March and the action continues right through to Zermatt, Switzerland, 30 August.

Watch the full episode of The Dirt Shed Show here